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Hospitality for BMW
The System
For the main hospitality structure, we built a 20mx25m two storey building with a 6m internal atrium at the entrance. The structure was fitted with 2.5m architectural glass wall panels and a covered with our unique clear span Space Roof System. This reduced the need for internal supports. The flexibility of the 
also enabled bespoke cladding to be attached directly to the external frame. A single storey, open sided display area, ‘the village’ was constructed in front of the hospitality structure. The village was connected with a series of walkways, decking, carpeting and steps and fitted with display material to allow visitors to stroll around whatever the weather.
Specialist Structures Delivered
- Tight and complex build schedule working around residential noise, May Day bank holiday and PGA restrictions.
- Overcoming a challenging, undulating terrain.
- A full crew constructed the hospitality building and village to a 7 week build schedule.
- Project liaison with other on-site teams to ensure smooth delivery of the final structure.
Client: TRO for BMW
Event: PGA tour at Wentworth
Date: May 2011
Introduction
BMW are sponsors of the PGA Tour and as part of this sponsorship, wanted to make the most of the Wentworth tournament to showcase their vehicles and also connect with customers. The complete project was designed and managed by TRO, a live event and marketing agency.
The Vision
TRO’s vision for the event was to create a BMW experience that would match the quality and prestige of the brand. The structure needed to showcase vehicles in a contemporary yet practical environment and link to an exclusive BMW Owners hospitality area complete with reception, balconied area, terrace, dining facilities and retail unit. The structure needed to be completed to a high specification and the attention to detail complimentary with the renowned BMW finish.
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